The Adaptogen Craze: Natural Healing or Next-Generation Marketing?

In recent years, drinks and supplements containing adaptogens have become hugely popular, especially with the backing of celebrities. Brands such as Kin Euphorics, co-founded by Bella Hadid, are launching "functional drinks" that claim to reduce stress and improve mood. Adaptogens are natural compounds derived from plants, roots, mushrooms, and various herbs, and are thought to help the body cope with stress and restore balance.

According to experts, the most researched adaptogens include ashwagandha, rhodiola, and ginseng. Ashwagandha is said to possibly lower cortisol levels, rhodiola to possibly ease fatigue, and ginseng to possibly boost energy. However, most existing scientific studies are based on small sample groups, and long-term safety data remain very limited.

Although research shows some positive effects, potential risks such as liver damage, hormonal changes, and drug interactions are also being discussed. It is emphasized that pregnant women, people with weakened immune systems, and those who take medications regularly should be especially careful. Experts underline that a "natural" label does not always mean safe.

In conclusion, although adaptogens are seen as promising natural supplements, the scientific evidence is still limited, and these products should not be used carelessly but evaluated with care, just like medications.

Source

Robertson, R. (2026, April 10). What's the Deal With Adaptogens? Experts Weigh In. MedPage Today. https://drive.google.com/open?id=1NH96rLXKnW1u2WGON2VrUNbcT__fiiBy